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Bella Aurora Labs’ business model inspires Korean executives

For the third consecutive year, Bella Aurora Labs welcomed a delegation of Korean executives as part of the Executive MBA at prestigious Yonsei University in South Korea in connection with the international ESADE programme.

Bella Aurora Labs has now become a case study thanks to a business management model focused on the welfare and development of people. Josep María Martínez Ribes, Director General of Bella Aurora Labs, talked of important concepts such as happiness and love, and advocated for the need to humanise businesses and organisations.